Many small business owners resist building a website. Actually, 49% percent of small business owners out there don't have a website. A whooping fact, right?
We dived deep into reasons for deciding not to have a business website and found out that:
- some think they're not tech-savvy enough,
- others think that owning a website is quite expensive,
- there are businesses that think they don't need a website since they have a Facebook page...
But that couldn't be further from truth. It's neither complicated nor expensive to own a website, and it's not nearly enough to have a page on social media.
Having a website may be even the best thing you could do for your business today.
Why do I need a website
To state the obvious from the get-go, not having a website is costing you a fortune right now. Just look at these statistics bellow.
Business owners without a website are clearly missing out on the opportunity to adapt to new economic challenges.
We've compiled a list of 9 reasons why your small business needs a website and why this is your chance to kick revenue up a notch.
1. Because of COVID-19
Let's be honest – the global pandemic of a new virus COVID-19 forced us all to adapt. Some go out of business, some struggle to make ends meet.
Everyone who can is going digital now. If you're not out there, chances are that people won't be able to find you at all.
Life hasn't stopped, neither should your business. Find a way to do business online. The website RetailTouchpoints reports a 108% surge in online shopping. A compelling reason to consider building online presence.
2. A company website is a unique online business card for your brand
Remember those golden days of business cards? (Some of us still use them today!) You'd appear at a conference and wait for the perfect moment to hand out cards, carefully designed just to provoke silent awe and admiration.
Just remember that scene from American Psycho. Christian Bale's face turns into silent horror when he sees his colleague's business card.
A professional business appearance is deeply ingrained in our culture. Nowadays, websites are the new business cards, and more than that. They represent your brand and :
- allow your customers to get to know you
- to engage with your brand,
- and form a deeper connection with you.
3. A personal website saves your time and money
Doing business takes a lot of time. Taking calls and replying to emails to your customers fills up your schedule before you even notice. You'd have to reply all by yourself or hire an assistant, a call center...
With good planning, people could find 90% of the information they need on your website. You could write blog posts and put pricing online.
That way, people would contact you only when they're at least a little interested in your offer. Often the only thing left for you is to close the deal.
Besides, it's way more effective than mailing thousands of brochures.
4. It's neither expensive nor complicated as before
People tend to think that making and maintaining a basic website takes hacking skills. Luckily, times have changed. You could buy a domain and host your own website for a few $ only.
You don't even need coding skills. In a theme marketplace like Themeforest, there are themes for as low as $7. Or even for free, if you don't need any special features.
Hire a freelancer to install everything for you for $25–50. That's it, less than $100 to start.
Or, in case you want to skip buying hosting and domain, and just set up the most basic version, there are free web site builders like Wix.
If you're a brick and mortar shop, check out Shopify. Get everything set up for 25 dollars. Become an e-commerce shop over night.
Depending on your professional endeavors, there are lots of possibilities. Of course, these are DIY solutions that don't always cut it. A serious business and brand building require hiring a professional web development team.
5. Your website is open 24/7/365
If you ever dreamed about selling while sleeping, well, this is your chance. :)
There are no office hours on your website. People can contact you, place orders or just find the information they need whenever they want. Different time zones don't matter.
6. You appear on Google
If you're not on Google, it's like you don't exist. 80% of people search online before buying. That's the chance you don't want to miss.
But what do you need to be on Google? 2 things:
- a web site,
- and SEO.
SEO stands for Search Engine Optimization and represents a set of techniques for optimizing a website for search engines. Using SEO techniques, you could appear at the first page every time people search for something you offer.
7. Your competitors have it
Look around you or try scouring the web. If you're not following (or surpassing) your competition, people will choose other brands over you. Just think about it. Someone's searching for something you offer right now. Will you be there to meet their needs?
Or your competitors?
8. Great for credibility
According to Sweor.com, 75% percent of users judge company's credibility based on a website. Your personal online space allows you to showcase:
- your best work,
These work great when establishing trust with your prospects.
9. Less risk than social media channels
Social media algorithm changes all the time. One day Zuckerberg could wake up and decide to delete Facebook, together with your company page.
Aside from that, you can't control what people say about you on social media.
That's not the case with a personal website. You control the perception and information that appear.
Still on the fence?
Investing in something new isn't always easy. You probably have more questions.
If so, feel free to connect with me on LinkedIn, I'll gladly help you. Or click here to schedule a free, no obligation 30-min consulting session with me, where you can ask me whatever you want.