Be honest, how many times did you hear word SEO by now?
It’s very popular in the digital world.
But have you ever understood the importance of it?
Let’s imagine you are a florist. You have your own Greenhouse, taking care of plants throughout the entire year. Also, you have your website where customers order fresh bouquets and floral arrangements.
Those words - bouquet and floral arrangement - are the most important for your business. They describe your product. We can say Roses and Lilies are also keywords, as many people ask for specifically those bouquets.
What would you say if I tell you people search on Google for those four words 5000 times per month on average in your town? If you don’t have a website or you have a not-so-well-maintained website, those 5000 searches will go to your competitor.
That’s the power of SEO.
What is SEO?
SEO is an acronym that stands for search engine optimization. Its main goal is to get organic (unpaid) traffic from the search engine results page.
You also were ‘the victim’ of SEO.
Try to remember how many times you typed something in the Google, for example, ‘car tire’ or ‘best burger’ and clicked on the first or second result in the browser.
Google (or any other search engine) used your search term and gathered all the information about that content it has on the Internet. Its algorithms try to match all that data with your query.
That’s how it works. It’s the SE-part in SEO.
O-part means Optimization.
It’s all the effort people invest so search engine algorithms can understand what is their website about. The end goal is to end up on the first page of Google.
(Because, if you’re not there it’s like you don’t exist.)
There are many tactics to improve SEO on your website and we will mention them later on, we promise.
We just want you to tell you the reasons why it’s a good idea to use it.
9 reasons your website needs Search Engine Optimization
It brings traffic
What’s the point of your website if no one visits it? If no-one finds your new website, how will they see what you offer?
SEO helps you expand your visibility on the search engines.
You reach and engage more potential customers.
And that surely will end will more sales.
Not only that.
Connects your website with the target audience
Not any audience - TARGET audience.
The kid that just arrived on your website from Instagram surely won’t buy a car tire. It doesn’t even know how to drive.
But his parent that just Googled ‘car tire’ or ‘car mechanic’ might.
Or he might stick to your website for a while, read, ask, engage. Because he is interested in the topic, he just searched for it.
Make sure you have all the relevant words on your website.
Your website becomes credible and authoritative
Every visitor that ends up on your website and find informative and valuable content there will remember you.
Think about it like this.
Someone comes, read something useful, try it at home and then share it on the coffee with friends. Within a few days, you can have new visitors that never heard of you before.
Just because of the good content on your website.
Using SEO in content gives you the opportunity to build trust and credibility with potential customers early in the research phase.
One of the best things with SEO is that you know exactly how much did your efforts paid off.
Using tools like Google Analytics to monitor your traffic, conversions and other metrics that matter to your business help you see how much of your traffic is organic, what are the strongest keywords, what else could be done, etc.
Don’t waste your time on the tactics that don’t work. You don’t have that much time.
Use the ones proven to be effective.
Using most of the SEO principles on your website is FREE and you can do it by yourself.
And that’s the best part.
You can always ask for help and call professionals, yes. But with a little SEO knowledge under your belt, you can make some positive changes and improve the brand’s search engine ranking.
Focusing on the user
We mentioned the word ‘organic’ several times by now.
Unlike ads, SEO doesn’t hunt visitors. It doesn’t pop-up somewhere they don’t expect or want.
Visitors come because they wanted it. They typed some words they need at the moment and your website seemed like the best result.
And it’s a way better tactic, don’t you think?
When all this put together, SEO doesn’t sound as simple as everyone thinks.
But that’s okay.
The truth is, most website owners don’t use SEO.
So you don’t need to know everything. A bit of dedication will put you ahead of your competition.
It’s a long term strategy
With SEO, you need to be consistent to see the results.
It’s not a one-time deal.
There are new websites and competitors trying to get rid of you.
But if you use it properly and devoted, you’ll see the results and long-term success.
It’s connected with your social networks
SEO and social networks love each other.
Every content shared by users on social networks improves your SEO parameters. More sharing means more visibility, therefore better rankings.
Also, with smart SEO tactics, you can modify what people read and spread through their networks.
How to optimize your website
Finally, time for some action. Here are five things you can do today and get better SEO results.
Tip No.1 - Find your keywords
There is no SEO optimization without knowing your keywords. So, your first task will be identifying the best possible keywords for your business.
There are some free tools that help you do that:
Also, if SEO really interests you and you want to learn as much as possible, we suggest:
They are paid options.
Tip No.2 - Use your keywords everywhere
On your home page, products page or about page. Keywords help your visitors find the information they need and they searched for.
Do not just plot a pile of keywords in one sentence just because you want better SEO. Use them in a natural and intuitive way. Like your everyday conversation.
Tip No.3 - Write content
I believe we already said this - content builds trust and makes you reliable. It gives you the opportunity to tell stories and everything relevant about your product. It’s also sharable and Google will rank you as relevant because of it.
Find the keywords and topics people search for often and write an article about that. If you know how to answer their question, you are interesting and helpful, those visitors will come back, trust us.
These are the four important places in the content your keywords have to be at.
- Use your keywords beneath the pictures. It’s called the alt tag. Because of that people will end on your website via Google images because they typed the exact keyword you put on your picture.
Don’t forget the meta description. They are pieces of small text that you see when people share posts and stories on their social networks. It’s only 160 characters long, and it enables you to tell exactly what can they expect of your article in one sentence.
- Think about the title tag too. It’s a headline you click when you’re visiting some page. It’s also an accurate description of a page’s content.
Use subheadings. They make your content easier for visitors to read AND they improve your SEO. ‘What is SEO’ and ‘How to optimize website’ are the subheadings of this article and they help search engines better understand what is our content about.
Tip No.4 - Spread the word about your content
The greatest article is worthless if no one reads it. Share your content everywhere you can - official social pages of your business, Facebook groups, etc.
Also, apply on-page and off-page linking.
On-page is when you link some pages of your website to your content. For example, at the end of your article, you could write: “If you have more information or ideas about this topic, feel free to contact us” - and then you link your Contact us page on it.
Or you can link one of your previous articles into the current one if it’s relevant. Like we did below.
This might interest you: 10 website mistakes and how to fix them
Off-page SEO means someone else put a link that leads to your website. In the eyes of Google, it means your website is relevant and valuable. If you know someone that can put a word about your website or article, use it.
Tip No.5 - Monitor results
As you make changes to your website, measure the impact they make. You can get optimal results for your business always monitoring the results.
Best tools for monitoring results are:
SEO - the essential part of any successful marketing strategy
There are plenty of reasons to invest in SEO. We mentioned some of them - you can boost brand awareness, reach more customers and earn more revenue online because of it.
SEO is one of the strategies you should use to be ahead of your competition.
It’s actually the first strategy you should use. And you have to use it all the time. SEO benefits won’t come overnight. It takes time to work.
Share valuable and relevant content to your audience with SEO tactics, be patient and you’ll bear the fruits of your labour soon enough.